The Greg Walsh Project: Testing Audio Podcast About Social Media Two Major Problems

I just want to share a few facts regarding social media.

Today, social media is the most common and useful way to market and brand a product or services. In fact, there are so many platforms for businesses to communicate with their customers, particularly Facebook, Twitter, and LinkedIn. But for this project, I will also create and demonstrate how this audio podcast can be used as a part of your business social media. The reason why social media is so important is because just about everyone is on it and utilizing it in some form or another.

However, there are some problems that businesses may experience while using social media.

For example, everyone knows that social media is a great for customers, and the fans that support, and “Like” your business.  But on the other hand, it is also a the ideal location for the fans to  find expression about a bad experience or, even worse, spread horrible negative feedback about your business.

Social media can be an exceptional tool for building a brand and character for your business; it can also be negative to a business with a good reputation.  Most businesses are usually, unprepared to handle the harmful feedback that’s related to their social media presences.

That’s why it is so important for any business to plan for and undoubtedly respond to the inevitable negative feedback that they may receive on social media. Ignoring that feedback, even though it sounds like the ideal route, is not the solution. The solution is to prepare how you will respond to those negative comments — will you offer unsatisfied customers simple condolences or something for free — and be sure to  follow through with those plans.

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Another problem is, finding who will manage your social media presences. The kind of questions you would ask yourself that’s related to this social media problem is, will one of your employees do it?  Or should you outsource it?

Because as a business owner, it’s important to know how you will manage the content and information that will certainly be feeding into your social media streams.